About


I come from France and I’m 29 years old. Fashion and design have always been a passion, I learned to sew at an early age but never have studied fashion at school.

Beside my studies at the University I run several fashion and craft projects in my home city. Then I lived in Paris and Berlin to learn jewels & apparel techniques while internships. I moved later to Austria where I started to blog* and to work as shoe designer. I am now freelancer living in Zurich city, working on different projects as contributor and stylist.

Modifying or turning clothes & accessories onto something new: to me, DIY is not a trend, it’s a lifestyle. The perfect closet doesn’t exist, it’s like a constantly evolving organism. It’s about to make the most of our garments in the huge fashion diversity. You will find here custom-made projects, shopping finds and some tips to optimize your style. ‘Buy less, choose well -and DIY’.

Thanks for reading & have a nice visit!

*In January 2014 the name of this blog has become again ‘Virginie Peny’. RIP ‘Style Reload’.