About

I come from France and I’m 27 years old. Fashion and design have always been a passion, I learned to sew at an early age but never have studied fashion at school.

Beside my studies at the University I run several fashion and craft projects in my home city.Then I lived in Paris and Berlin to learn jewels & apparel techniques while internships and later I moved to Austria where I started to blog.

Modifying or turning clothes & accessories onto something new: to me, DIY is not a trend, it’s a lifestyle. Not a reason to forget shopping, I love as much designers as thrift stores and second hand shops!

After more than 2 years blogging I had some collaborations with brands and magazines -see more about this here. I am now living in Switzerland and working in communication.

Style Reload* is about trying to find a balance between useful shopping and DIY, recycling stuffs in the huge fashion diversity. I’m trying to share here my own vision of fashion and home decor through personal inspirations, self-made items and shopping finds.

Buy less, choose well -and DIY: my fashion world is not a fast-food!

Thanks for reading & have a nice visit!

*Virginie Peny becomes “Style Reload” in June 2012